![]() As he’s talking, he’s using the Bow, and you can even hear the effort in his voice, which shows the audience that this isn’t an amateur workout product. He talks about how versatile it is and how he likes that you can focus on a range of motion and mobility. ![]() Then, the fitness expert begins using the Bow. He talks about how it seems to be just a few resistance bands on a piece of metal. First, he tells the viewer what his first impressions were, which mirror the audience’s first impressions: that the bow looks like a joke and that he couldn’t imagine it was something that could give you a good workout. We sourced a fitness expert to candidly share his opinion of the Gorilla Bow. To do this, we created a brand new video to address the buyer hesitations we discovered during phase one. “Working with Jumper is like money on autopilot.” > CLICK HERE TO LEARN MORE <<<<<ĭuring phase two, our goal was to establish the Gorilla Bow’s credibility with prospective buyers. If we decide to work together, we know we can help. Request a demo and we’ll get to know each other. We know the offers and funnels that are working best right now on Facebook Ads, so we’ll put together a plan that gets results fast. Jumper Media helps hundreds of small businesses find more customers through paid social advertising. We needed to show that the Bow was more credible than it may appear at first. We decided that our phase two video would address these concerns. Many people thought it looked like a PVC pipe, for example. We took a close look at how people were responding to the videos, and we noticed that there were a lot of comments about how the bow looked. This would be a success by anyone’s standards, and we wanted to take that momentum and continue leveraging it. Right away, we sold the product at a 2x ROI. We were thrilled with the response we had from the target audience. The video ended with a CTA to tag a buddy who often makes excuses about why they can’t work out.We showed that the resistance bands are easy to change and that the Bow is adaptable to many different exercises and strength levels.The videotext clarified that the Bow gives all of your muscle groups a workout, no weights or gym machines necessary.The text reiterated that you don’t need a gym membership to get a great workout. We showed a man using the Gorilla Bow by the beach to highlight that the Bow can be used anywhere.Visuals were accompanied by words, and since there wasn’t any narration, just music, it could be viewed and understood without the sound on.Here are a few details about the phase one video: The video ad we created demonstrated the quality of the bow, showing how it can be used and how easily it fits with any lifestyle. In phase one, we introduced the Gorilla Bow to a new audience. The goal was to simultaneously increase brand awareness of the Gorilla Bow and build trust with their target audience (an audience that was, for the most part, cold). We crafted a two-phase video ad strategy to run on both Facebook and Instagram. Leverage social media in order to increase website conversions.Ultimately, the main challenge we faced was gaining the audience’s trust, so our strategy revolved around solving that overall problem. There wasn’t any social proof for the Gorilla Bow yet, which made it hard for consumers to trust and easy for them to dismiss as a gimmick.This is a common (and positive) strategy for introducing a new product, but it can also make it harder to get the initial sales required to establish the brand or product. It had a premium price point of $149.99.It was a brand new product in an already-saturated fitness market.get enough exercise and one of the main reasons for this is not having enough time ), the Gorilla Bow faced a few major problems: The result is a transportable and versatile workout that can be used wherever you are and completed in just 15 minutes.ĭespite having a quality product that solved a major problem for consumers (only 23% of people in the U.S. The Gorilla Bow resembles a bow and arrow, and it utilizes resistance band technology, making it highly adaptable. Gorilla Fitness felt that people would work out if they could easily fit it into their lifestyle instead of forcing themselves to go to the gym. The Gorilla Bow was invented in 2017 as a solution to the oft-used excuse for not working out: busy-ness. ![]() In order to promote the Gorilla Bow, we focused on three main goals: Here’s what that process and the results looked like. When the creator of Gorilla Fitness came to us he knew people would love his product…if they’d just give it a chance.Īfter learning about the business and the product, we worked to uncover the major problems Gorilla Fitness was facing and how to solve them. You’ll pour everything into it - time, money, your heart & soul - into something you believe in, and then… Launching a new venture is so terrifying most people never try it at all.
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